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Saturday, January 22, 2011

Aston Martin to enter the South American market in 2012, Lagonda

 
The super car firm Aston Martin, has confirmed that in mid-2012, started selling their models in some South American markets. But it will not primarily with the marketing of their super sport, but it came from the hand of Lagonda, the firm that seeks to impose on the market for super luxury cars in emerging countries, where between them are also Russia and China.

The CEO of Aston Martin, Ulrich Bez said about it: "It's a total combination of practicality, combined with the exclusivity of the most innovative technologies and better building materials. With Aston Martin he will achieve that mark its presence in over 100 territories around the world. "

A story that completely changed the image of the British firm and the markets, in which this input, as himself said CEO Aston Martin, achieve a greater presence in the world.

What is still uncertain is the model which the firm Lagonda return to the world market, since due to the bad reviews that the prototype was presented in Geneva, the Concept 1, one could say that this ruled out, but this is Hard to say now.

The logical thing would be to present as a Super Berliner first model, then an SUV to compete with the Porsche Cayenne, as the brand and history warrant it (personal opinion). Possibly before the Frankfurt show, the English company introduced us to his new model (a large luxury sedan confirmed that would be presented in Geneva).

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